Marketing Strategy for Creative and Cultural Industries.pdf

Marketing Strategy for Creative and Cultural Industries true
By:Bonita M. Kolb
Published on 2016-01-29 by Routledge


Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

This Book was ranked at 11 by Google Books for keyword Industrial Management.

Book ID of Marketing Strategy for Creative and Cultural Industries's Books is eTx-CwAAQBAJ, Book which was written byBonita M. Kolbhave ETAG "VztU8/JscBc"

Book which was published by Routledge since 2016-01-29 have ISBNs, ISBN 13 Code is 9781317429791 and ISBN 10 Code is 1317429796

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Book which have "260 Pages" is Printed at BOOK under CategoryBusiness and Economics

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